We in the business are very well aware of the potential of online advertising. Businesses have identified that online advertising helps them to find and reach the right target audience, and it’s affordable compared to traditional ways. We can focus on the target zone of customers who are more likely to be interested in what you’re selling. Whether you are dealing in a product or a service, online advertising tools such as, online display ads, social media marketing ads, video ads make it easier to reach your target audience in quick time and have a measurable output as well. Traditional online advertising involves having an attractive creative with good content and a call to action to get customers to take steps to purchase or have more information. An ad can have a single image or carousel images rolling. But this seems to be the past now. With the advent of visual communication involving video content, video ads are getting more buzz nowadays, more advertisers online go for video communication.
Following are reasons we are outlining, why you can’t ignore video advertising
1. 94% of B2B prospects consume and relate to videos
2. Most audience online watch videos and get engaged
3. About 4 billion videos are watched on YouTube and other video channels
How video advertising is changing the game?
1. Conversion metrics: Major Ecommerce players like Amazon, flipkart etc are putting up video ads to product descriptions and it’s improving conversions up to 35% and more sales than they used to.
2. Video Sharing: People engage themselves when they like a video and they share with their close connections. Video content exposure is increasing by leaps and bounces. On twitter 1000+ videos are being shared every minute.
3. Mobile Visibility: Videos are consumed heavily by mobile users on social media. Videos under 30 seconds like Instagram reels are a big hit for mobile consumers.
4. Search Engine Factor: Search engines are putting video contents above all other means. Uploading videos on social media, posting them on blog articles and embedding them on your website increases the likelihood that your target audience will find the information they will be looking for.
5. Story telling: The impact of video ads is significant in terms of what one can convey. Within 30 odd seconds a perfect message about your product or service can connect with the personal emotions of consumers.
What your YouTube or video marketing strategy should be?
Running ads with video content increases your brand visibility and captures attention of potential customers. Videos also expose better modes of creativity when it comes to educating about your business. A Company profile videos, product testimonial, and “how-to-do” videos help your company campaign gain advantage over competition.
Adding videos with good content to your website and social media channels can help your business increase continuous visitor engagement, build trust and enhance credibility, and drive conversions from your digital marketing drive. Creating multiple marketing videos is an affordable way to enhance your business authority and present your sales pitch, product, or service with an impactful strategy.
Hire a Video Marketing Agency
If you’re looking to have a proper video marketing plan, you’re making a smart choice. Eneblur Consulting has a professional team in Hubli and Dharwad for creating engaging videos for all types of marketing campaigns, including social media short videos, video advertising. If you want your videos to impact results and catch your audience’s attention. Eneblur team is equipped with script and content writing skills, editing, pre and post production, YouTube marketing and video search engine optimization experts.