What is a Logo?
The Logos are images, texts, shapes, or a combination of the three that can represent the name and also purpose of a business. However, a logo or design used to identify a company or it can be with its products, services. When the logo is identified by the public, which can create recognition of your company or organization and also works as a business face.
Present-day, the most well-known organizations keep on saying that “easier is better”, particularly today when everything is moving so quickly you have less and less of an ideal opportunity to impress your clients. So it must be done in an extremely smart way yet staying moderate so that it’s easier for the eye-catch and to memorize your logo design.
Here Are 5 Things to Consider When Creating logo design
1. Research Your Client’s Business
Before creating a logo, all you need to begin by researching the client’s business thoroughly. After all, you need to be more focused on the logo part, as you are designing the logo for your client’s company, Choosing the right colors and fonts is to be taken seriously, for that you need to study more on the target customers. Indeed, you will go directionless without having a clear picture of the customer and market. So, find out what your client’s company sells and who the customers are. Once you are with the relevant information, it is much easier for you to select and design the right shape, colors, fonts, even lines, and symbols.
2. Get Inspiration
Getting inspired from the other’s work is a key thing behind every creative work. It should be adopted by every graphic designer in his work. Those who are in the field of creativity, they sometimes wait until they find a unique idea that strikes their mind. Such artists do not simply finish off the logo design. They don’t compromise with the art and quality of the work. This also implements designing company logos. So, find some inspiration from the great works of popular or celebrity graphic designers. A look at the great work of art by the great graphic designer which can stimulate your creative brain in creating the good logo design for the company.
3. Avoid Following the Trends
Many graphic designers often follow some trendy patterns, colors, typefaces and other things to impress viewers and clients. But actually this should be avoided by the graphic designer. This is because design trends can create a good impression but can last only for a few months or a year. Also, the business owner is likely to redesign the logo design to make it look contemporary. Such logo design will last even for decades. Only a few modifications is enough to make a logo look fresh and new for the audience.
4. Firstly create the logo In Black And White
Always remember to create your logo in black and white for the first time. Another thing to consider is that your company logo should always be equally impressive in black and white. You can come to many situations when you will be printing the logo without colors. It can be, when publishing advertisements in a newspaper, the logo will generally appear in black and white. Also, while Xeroxing of a logo it will turn into without colors, Fax messages of your company will also show the logo without colors. To make it impressive, find a logo that looks like a memorable design in black and white. If your logo drawing is not attractive with black and white color, make a change until you are satisfied.
5. Design It In Different Tones
When creating a logo, it should be adjustable for all platforms. Not all the mediums are created equal and some mediums may require altering the structure of the logo. It’s required to alter the colors and positioning of the logo when needed. The logo should be done in such a way where it should have the potential to suit the requirements of a particular platform. Generally, a two-toned logo is able to convey its message clearly if the colors were inverted on the required platform. If the logo fails to impress when altered, then redesign it.
A well-designed corporate logo has the high chance to improve customer retention rates, bring in more revenue, and make people trust your company as an incredible brand. By following these core tips, you will be able to create a great logo for your customers or for your Company that can definitely drive growth. If you’re looking for the best and professional graphic designer and agency feel free to communicate your preferences with our designer and contribute any idea of what you have in mind. We at Eneblur consulting are happy to help with all your logo and branding design requirements with our dedicated team of creative graphic designers to take from concept to creation of Digital or traditional branding as part of our complete digital marketing solutions.