Some digital marketing experts have said that Google is the new homepage for business. To drive traffic to the website, any Businesses need to make sure that their business can be found by the customers while searching for a business that offers what you provide and the best and popular method to drive traffic to your business by adding your business in Google My Business.
What is Google My Business?
Google My Business is a free business listing on Google. It’s a search tool mainly searched by the locals that organize results around specific locations. Here, businessmen submit a business profile, and when a potential customer looks for businesses in their area, a list of local businesses comes up. Businesses must have a Google account to register, but once a Google Business Profile is ready and verified, a listing is typically up and running within a few days.
Why You Need a Google My Business Listing
The Google My Business listing helps you attract new audiences and customers. They:
- Add validity to your business. The more clients see your image on the web, the more they love your business.
- Help customers discover you while looking through online directories. Customers will not have the option to discover you by means of search if your image isn’t there to be found.
- Optimize your website. The more notices your site has on the web, the more significant web search tools think it is (and consequently give it better rankings).
5 WAYS that can get more customers and traffic through google my business.
- Appear on Google Maps
Showing your business location on a map, visitors can consistently utilize it for direction purposes. Getting insight accessible for Google My Business, you can also get insight into how many people are requesting direction to your business. This can help the businessman to track the visitors and to give them the right direction to your business, as well as improve your business.
2. Get found on local searches
When consumers search for “hotel or saree shops near me” in google, Google displays a local list of businesses. Herewith this, Google Local listing results have seen an increase in visibility, over organic results, making Google My Business essential for getting found by consumers looking for your products and services in your area. On another note, if your business has several locations, a bulk import function is available.
3. Display opening hours and contact details
Customers are the king of every business. Making them understand your business, Open hours and the complete details are the main things to accomplish by the businessman for his customers. If the business has not mentioned their opening time or the contact details, then the consumers will think twice before visiting your business. Because time and contact details are the two important things to focus on. Wherein, customers can easily come to your business at their convenient time, or with contact details. So this is not to be avoided by the businessman in his GMB.
4. Display the business photos of work or products
With the photos, businessmen can see some positive changes in their business. By regularly uploading the latest photos on the GMB, you get to find loyal customers for your business. Keep it uploaded with quality images. Also, make customers feel that your business is still running. Uploading can include – publishing the indoor view of your business or can be your work or the products.
5. Show Customer Reviews
Customers won’t prefer to buy or take the service of the business who are having a low rating for any business. So a good review can give more trust to the customers in any business. This can easily attract customers to your business. So be active on Gmb and keep replying to every single review you get. This is not the thing to avoid if you want to drive more traffic to your business.
If you would like to know more about Google My Business optimization and Local SEO then why not speak to us. Eneblur Consulting is the well-known digital marketing service provider in Hubli and also for Google My Business Optimization in Hubli. We have a dedicated team who will be happy to help you. We can optimize GMB listing and build local content according to your requirements.